Demand Generation

About

Proven Expertise

About Amanda

Amanda developed her strong business acumen by repeatedly scaling metrics and creating value for a number of VC-backed startups (YouEarnedIt, BlackLocus, Infochimps), and established public technology companies (Rackspace, Dell, SolarWinds, and Pervasive Software). She has worked with a number of private equity-funded companies, including NetQoS and PeopleAdmin. In the last seven years of her career, she has taken four companies through acquisition: Infochimps (sold to CSC), PeopleAdmin (sold to Vista Equity Partners), Rackspace (taken private by Apollo Global Management), and YouEarnedIt (sold to Vista Equity Partners).

Amanda is an accomplished leader, speaker, mentor, and advisor who believes in integrity, the value of community, and the power of connection. Her top 5 Clifton Strengths are Maximizer, Connectedness, Discipline, Arranger, and Positivity. She is an INTP personality, a fairly rare personality type, making up only 3% of the population. She enjoys going to the movies, seeing her favorite bands in concert, watching theater performances, wandering around art and science museums, traveling the world, doing yoga, gardening, and cooking. Raised in Massachusetts, she has lived and volunteered in Austin, Texas for over 30 years.

 

Let’s talk about how to improve go-to-market, demand generation and marketing operations at your company.

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Testimonials

“Amanda frequently had a positive and profound impact on the direction of the company and the decisions made by the leadership team. Amanda may not say a lot, but what she says is almost always highly effective and impactful. I can't think of a more thoughtful and thought-provoking leader with whom I've worked.”

“She has that rare ability to work with limited budgets and maximize results. She can handle Brand, PR, Website, Paid Media, Events, and Influencers and works well with the product, sales, and leadership teams to drive to strategic objectives.”

“Amanda has a fantastic ability to define marketing strategy and execute on the details that are so important, especially in a startup, and I could completely trust her instincts to deliver on what was needed to move the pipeline forward.”

“It comes as no surprise that her drive and keen sense of strategic thinking has produced such a successful career. If you are looking to work with a highly skilled and knowledgeable marketing professorial, I highly recommend Amanda.”

“Amanda is creative, strategic, and extremely insightful about marketing initiatives. She approaches her work with a genuine authenticity that is very refreshing. Add all of those up and you'll be glad you're sitting across the table working with Amanda in any situation.”

“Amanda is one of the most talented marketing professionals I've encountered in Austin. She's smart, adaptive, pragmatic, enthusiastic and a motivating influence to everyone around her.”

“Her diligent work ethic and strategic decision-making skills were critical to the board and the professional skills she demonstrated make her an asset to any organization developing or improving their marketing programs.”

Contact Amanda