Areas of Practice
Go-To-MARKET STRATEGy
Elements of a strong GTM strategy form the strong foundation of demand generation. These often need to be created, solidified, updated, or audited.
Market Identification and/or Sizing
Buying Process (Enterprise, Transactional)
Market Research
Integrated Campaigns
Value Propositions
Business and/or Marketing Plan
Competitive Differentiation
LEADS & Accounts - QUALITY, PROCESSES
Once the leads are generated and accounts are identified, knowing how to best handle them is vital to success. Creating an efficient and effective process ensures strong demand generation.
Improving Lead Quality
Lead Flow
Lead Processing Models
Lead Qualification Criteria
Lead Scoring Models
High-Performing Teams
Organizing the team, knowing when to outsource, and ensuring everyone knows their role makes for a high-performing team. As they say, culture eats strategy for breakfast.
Team Organization/Functions
Creating a High-Performing Culture
Improving Production Efficiency
In-house vs. Outsourced
Demand Generation Engines
There are a number of parts that make up a demand generation engine. Ensuring that the engine is performing efficiently is critical to success.
Marketing Technology Stack
SDR and Sales Processes
Call-To-Action Development
Lead Capture & Qualification
Marketing & Sales Funnels
Team Training and Sales Enablement
Reporting
Sales & CHANNEL Enablement
Once demand is generated, it’s imperative to capture it. Alignment with sales and channels is critical as they tell the continuation of the demand story in the market.
Sales Process
Sales Collateral
Sales & Channel Training
Lead Qualification and Hand Off
Channel Programs
Product Marketing
Product Marketing is vital to a successful software company and critical to strong demand generation. Some product marketing deliverables are:
Product Launches
Buyer & Buying Team Personas
ROI Study & Report
Win/Loss Calls
Marketing Programs Mix
Marketing Programs are the essential fuel for the demand generation engine. Amanda helps you optimize these programs in order to maximize demand generation for the least spend.
Website
Public Relations
Email Marketing
Events
Webinars
Social Media
SEO/SEM
Analytics/Marketing/ Rev Ops
Efficient operations are more than analytics - KPIs and measurement against them are crucial. Creating one source of truth is best. Keep it simple and measure what really matters.
KPI & Goal Development
Executive Dashboards
Budget
Metrics Optimization
CPL, CAC: LTV
BRAND and CAmpaigns
Earning a spot in the mind of your prospect is essential for awareness. Positioning your brand from a place of strength is crucial to a robust go-to-market.
Brand Messaging Standards
Competitive Differentiation
Positioning Statements
Strategic Campaign Development